• To be the preferred provider in Hawaii of fuel products, convenience retailing, and signature island fare.


  • To provide high quality products, exceptional value-added services and benefits, with convenient locations and distribution options

  • To create a work environment and culture that attracts and rewards employees that are engaged, creative, curious, and customer-focused
  • To utilize best practices to operate safely, efficiently, and ethically
  • To make positive contributions in the local communities we serve
  • To seek new ways to be impactful


  • Pono: To do what is right

  • Safety: To promote safe work practices and protect those we work with and in our community
  • Initiative: To take action and accept the obligation to perform our personal best

  • Commitment: To be fully engaged in our responsibilities and duties; to commit to the success of each other and the communities we serve

  • Service Excellence: Above & beyond; under promise and over deliver; exceed customer expectations at every opportunity

  • Integrity: To be rigorously honest and truthful and to “walk our talk”

  • Positivity: To be upbeat and positive in all that we do

  • Fun: Ensure fun, humor, and enjoyment are part of the workplace